Mattel celebrated a record breaking show at BLE with an impactful and fresh new creative “inspiring the wonder of childhood”, brought together in a dynamic new stand highlighting Mattel’s exciting brand portfolio for the licensing community.  With fun interactive elements including a large scale Thomas and an interactive Barbie box for photos, the show generated lots of positive and engaging meetings. David Allmark, Managing Director EuRoMEA, comments “BLE was a fantastic show for us this year, we have some real positive momentum behind our brands and it was great to share that energy and enthusiasm with the licensing industry.”