Building on the successful launch of the new look Bob the Builder™ on Channel 5’s Milkshake! and on Cartoonito, 2016 has also seen the introduction of the second series of enhanced new content with a brand new season of 52 x 11 minute episodes featuring great new story lines and introducing new characters.
Series 1 has launched in 12 markets including UK (Milkshake), Germany (SRTL), France (FR5), Ireland (RTE), Portugal (Canal Panda), Belgium (Kesnet), Netherlands (Zappelin), Poland (Mini-Mini), Israel (Hop), South Africa (ETV) in EMEA with imminent launches also in MENA, Norway (NRK), Russia (Karusel), Tur¬key (Minika), and Spain (Clan) across the EMEA region which will bring the total broadcasters to 21 by the end of this year! Feedback on the quality of the show has been consistently good and ratings and rankings agree: UK – #3, Germany – #4, France – #1, Netherlands – #1, Poland – #5.
The exciting Bob the Builder franchise has also expanded with the launch of a range of toys from Fisher-Price and Smoby bringing construction and teamwork to life for pre-schoolers through play. The franchise will gain further traction with further licensees signed up to start rolling out consumer products from now into 2017…
The Fisher-Price range creates a truly engaging experience for preschoolers as they interact with Bob’s world above and beyond the on-screen content. With exciting new characters, relatable locations and an aspirational hero, the new toy line includes vehicle play, action figures and role play. Smoby builds on the role play offering with exciting new toys that inspire imaginations and let fans recreate scenes from the show. The launch has been supported by an all-encompassing marketing and PR programme including a nationwide radio advertising campaign alongside extensive TV and cinema advertising, high impact takeovers on top kids websites and engaging activity on the dedicated Bob the Builder Facebook page, website and YouTube site, continuing to drive awareness and excitement in Q4.
2016 has provided a strong foundation for the growth of the Bob the Builder franchise into 2017 and the brand looks forward to exciting new launches across its licensed portfolio. New toys will expand the current lines offering even more fun for little Bob fans…
Bob the Builder continues to build momentum with his biggest story yet set to launch next year, the movie special Bob the Builder: Mega Machines –The Movie, making it a very exciting time for the brand.
The film tells the story of Bob’s biggest build yet and introduces three new “mega” characters who help reinforce the show’s themes of teamwork, perseverance and optimism – with plenty of comedy, construction and conflict resolution along the way. The dynamic new content is set to delight young audiences and pave the way for further adventures with Bob and the team.