Hot Wheels, the #1 vehicle brand*, will Make It Epic this October half-term as it embarks on the next phase of its high-impact brand campaign with the launch of the Hot Wheels Make It Epic Tour.
The lifestyle brand will be hitting the road and visiting key retailers at ten different locations across the UK to create epic, interactive racing experiences for children. The hands on experience will encourage creativity, perseverance and competition where children will be able to build track and get behind the wheel.
Hot Wheels fans can take track building inspiration from the action-packed Hot Wheels YouTube channel where they can go behind the scenes for exclusive content, jump behind the wheel of World Record breaking stunts and learn how to perform crazy stunts on the orange track with the coolest Hot Wheels toys.
An impressive product range to support the tour activities includes the TV advertised Ultimate Garage for mega action and big adventures, featuring multiple action zones and parking spots for 36 cars. In addition, the Track Builder range features the Power Booster and Stunt Kits for endless track building possibilities.