With a refreshed doll line, packaging and content for 2016, Monster High offers girls aspirational story lines and relatable characters. A brand that has always had purpose, Monster High inspires girls to celebrate their individuality and embrace their uniqueness. Above all, Monster High is a brand that spotlights friendship and kindness. Now, Monster High is delivering on that purpose by creating emotional connections and helping to build a community empowering a new generation of girls.
In 2016 Monster High partners with Lady Gaga’s Born This Way Foundation to encourage kindness, acceptance and bravery, every day with the launch of the #KindMonsters movement,. Girls will be encouraged to celebrate individuality offline and through the boundless freedom of play and to celebrate those who are brave enough to be themselves. Monster High will launch its first ever celebrity doll with a special edition Born This Way doll modelled on an iconic Lady Gaga look later in the year supporting the Born This Way Foundation.