Thomas & Friends™ steamed into 2016 with an exciting new brand campaign based on Thomas’s core values of friendship, determination and teamwork as well as new racing theme continuing to drive brand affinity and engagement and building momentum to the launch of the latest high octane feature length adventure ‘The Great Race’.
The momentum will not stop there as Thomas & Friends anticipates an extraordinary year in 2017. Dynamic new content alongside new toy and consumer product launches and extensive marketing campaigns will ensure the brand continues to move at high speed.
The brand called on ‘Team Thomas’ earlier in the year, inviting global fans to power Thomas on a digital journey to reach The Great Railway Show. The exciting UGC based initiative was driven across the Thomas & Friends website and social channels engaging parents and pre-schoolers in fun weekly tasks that reinforced the positive values of friendship, teamwork, participation and determination.
Thomas & Friends continues to steam ahead with exciting growth opportunities outside of the very successful toy line. Key categories that bring the brand to life include wheeled toys, ride-ons, ELA’s, party, publishing and apparel. Softlines also continues to grow with strong licensee partnerships and DTR programmes including expansion into baby and infant wear. Thomas’s storybook heritage continues to engage children and 2016 has seen an increased range with sound books, 1001 stickers and the UK award winner Amazing ABC.
Excitement for Thomas & Friends continues into 2017 with core values remaining at the heart of an overarching brand campaign that highlights key travel themes. A brand partnership will frame the year, while new and innovative launches in the Fisher-Price toy lines continue to grow the successful ranges. With a number of new campaigns and dynamic new content in the pipeline, Thomas & Friends anticipates an extraordinary year.